We like the synergy effect. Not because it sounds cool but because it works. When all of your outreach efforts are unconnected, they end up appearing that way. But when you have a cohesive strategy, each piece acts on and strengthens the other so that the sum is truly greater than the parts.
Companies are beginning to see the benefit of integrating their marketing efforts so that they can take advantage of this synergy. The ones that are rising above the tide have found a way to weave together their website content, promotional emails and graphic design pieces so that they form a unified look and feel but also work off of each other to create a powerful digital marketing force. Social media, blogging, SEO and PPC all interconnect and fortify one another. The companies using this approach are happy to report that they end up enjoying lower licensing fees and a much easier-to-use system once they stopped trying to fit together a bunch of stand-alone tools.
And they are able to concentrate on their business. Do you ever wonder how some companies seem to have endless promotional energy? –their blogs are up to date, their promotions are relevant, their content is lively. Others have posts from 2011 and are still offering Christmas discounts. Why? The answer is those things require time, ongoing attention, and expertise that most business owners can’t afford to sacrifice. But we have that in spades.
So we get to know you. We learn what your goals are. Then we stay committed to those goals and deliver results on time.
This repeats parts from the Team Page to reinforce the benefit of staying with us for the long-haul because we know you, etc.