HellaHandle came to Five Minute Productions when it was just an engineering design for a handle that could be attached directly to a snowboard. The concept being that putting a handle on a snowboard makes it easier to carry. They had nailed the concept for the product but it was everything else about the brand they were having trouble with.
The challenge of the HellaHandle logo concept was creating a brand icon that reflected its purpose while also reflecting the functionality behind its name.
After doing research about the Snowboarding industry, likes and dislikes of the fans of the sport, as well technical aspects required in making a product of this nature Five Minute Productions proposed a logo design that contained all the elements in a simple circular shape.
The logo was a huge success with not only the client but snowboarders. The size and shape of the logo design made it ideal for other collateral frequently used by the alternative sport crowd such as stickers and patches. The round shape and high contrast blue and white combo makes the logo pop off any surface and reflects the cool, calm, and reliable nature of the HellaHandle product.